Monday Mornings with Madison

Yearly Archives:
2009

PROTECT YOUR BRAND: PART 4

SUCCESSFULLY NAVIGATING SOCIAL MEDIA IN 2010 We’ve spent the last three weeks talking about protecting your online brand.  Some of the suggestions included going beyond dipping a toe into the waters of online interactive marketing and diving head-first into the … Continue reading

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PROTECT YOUR BRAND: PART 3

CONTROL YOUR GOOGLE 10 It’s becoming more and more important for small business owners to “own” their Google results. In a world where you are what Google says you are, when someone searches for your name they need to be … Continue reading

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PROTECT YOUR BRAND: PART 2

WHEN AND HOW TO RESPOND TO NEGATIVE ONLINE REVIEWS This year, Yelp – one of the most active and loyal review sites on the Web – began allowing businesses to respond to the critiques and not-so-glowing reviews made against them … Continue reading

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PROTECT YOUR BRAND: PART 1

QUICK TIPS FOR ONLINE REPUTATION MANAGEMENT Online Disinhibition Effect.  That’s what an article in the Wall Street Journal called the phenomenon that is to blame for people acting badly on the Internet. It can turn ugly.  When it goes toxic, … Continue reading

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THE WRITE STUFF! (PART FOUR)

Under Construction

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THE WRITE STUFF! (PART THREE)

Under Construction.

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THE WRITE STUFF! (PART TWO)

Under Construction.

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THE WRITE STUFF! (PART ONE)

Under Construction

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REWARDING CUSTOMER LOYALTY

Given that this is the 100th issue of Monday Mornings, it seems a good time to examine the issue of customer loyalty.  Many businesses wonder if customer loyalty should be rewarded, and if so, how?  Marketing wisdom says it is … Continue reading

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SALES SUCCESS: PART 3

ARE YOU READY TO CLOSE? Some salespeople trick or manipulate their customers to close on a deal.  Trick or manipulative closings are a recipe for miserable customers. Instead it is smarter to set up the conditions for a natural, painless … Continue reading

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