Monday Mornings with Madison

Monthly Archives:
July 2009

SOCIAL NETWORKING

Over the last few years, social networking has become an important business tool in communicating with customers and the public at large. While the technology is still developing, social networking allows people to share various types of content online and … Continue reading

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KEEP ON SELLING

Selling is one of the oldest human activities, essential to every civilization from the dawn of time. It is also one of the most pervasive of activities, since virtually every member of society offers something for sale, whether it’s their … Continue reading

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THE BUTTERFLY EFFECT

The butterfly effect is a graceful phrase that relates to an important concept in the science of chaos theory: “sensitive dependence on initial conditions.” (But doesn’t the butterfly effect sound a lot more appealing?)  The concept has been around since … Continue reading

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CUSTOMER RELATIONSHIP MANAGEMENT – PART 2

Last week, we looked at how companies track and organize customer contacts using Customer Relationship Management (CRM) software systems. These systems allow employees across departments to enter, store and access information regarding interactions with current and prospective customers. Now let’s take … Continue reading

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