Monday Mornings with Madison

Monthly Archives:
August 2009

THE SECRET OF NETFLIX

You’ve probably heard of Netflix, the online DVD rental-by-mail service.  If you’re one of their ten million subscribers, you’ve probably enjoyed a couple of the two billion videos they’ve mailed out in the past 10 years. It’s a brilliant business … Continue reading

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LINKEDIN FOR BUSINESS

In the final installment of our series on using social media for business, let’s look at LinkedIn, which is the most powerful professional networking tool available today. LinkedIn allows you to connect with business contacts and share information in a … Continue reading

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FACEBOOK AND TWITTER FOR GROWN-UPS

To round out our discussion of social networking, let’s take a look this week at Facebook and Twitter. The fact that these sites are being used for business purposes by major corporations is a recent phenomenon, and many companies today … Continue reading

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BLOGGING FOR BUSINESS

Did you ever imagine that businesses could be launched, fortunes built and careers made or lost as a result of something called the blogosphere? The word blog didn’t even exist ten years ago.  A college student named Justin Hall is … Continue reading

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MEASURING SOCIAL MEDIA’S ROI

Because of the recent spike in social networking activity, many companies are now considering whether to develop a social media platform for their company and products. But one of the questions often raised when it comes to using social media … Continue reading

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