Monday Mornings with Madison

Monthly Archives:
March 2011

THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 3

PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading

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THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 2

REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading

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THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 1

PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading

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ANTI-SOCIAL NETWORKING, PART 2

WHAT TO DO WITH STAFF WHO DON’T LIKE SOCIAL NETWORKING Last week, we examined the decision most companies face of whether to allow staff to access social networking sites at work. This presumes that most employees want to visit social … Continue reading

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