Monday Mornings with Madison

Monthly Archives:
April 2011

THE DIGITAL DIVIDE: PART 1

DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants.  In this decisive article, he first described the enormous differences he saw between two groups:  Digital Immigrants — people … Continue reading

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WINNING WEBSITES: WHEN AN “F” IS AN A+

Last week, we examined various studies done using eye-tracking software to determine what and where the human eye looks when ‘seeing’ a search results page. Researchers discovered a Google Golden Triangle or ‘hot zone’ — an area of the page where … Continue reading

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EYE DO DECLARE: THE GOOGLE EFFECT AND THE GOLDEN TRIANGLE

Fact: Nearly all companies today want potential customers to find them when searching online for their particular products or services. In the world of Search, that often means the potential customer has done a Google, Yahoo/Bing or MSN search and … Continue reading

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THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 4

CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements.  Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure.  But if … Continue reading

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