Monday Mornings with Madison

Monthly Archives:
August 2011

WHEN THINGS GO WRONG

Mistakes. We all make them at home and at work. In every company, employees make mistakes from time to time. We correct them and keep going. Every once in a while, though, there is a deal, transaction, order, request or … Continue reading

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THE AGE OF ENGAGEMENT

Until about a decade or so ago, a company’s ability to influence the buying process at large was handled by its marketing department and the primary strategy was push marketing. Influential messaging was delivered in a monologue. Manufacturers, retailers and … Continue reading

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THE POWER OF SUBTLE SUGGESTIONS

Did someone describing what they had for dinner suddenly made you feel hungry?  Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf?  Has the mere mention of chocolate preceded a strong craving … Continue reading

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THE PRUDENCE OF PREVENTION

A common theme in business and work-life columns, bylines and blogs is how to keep up with the minutiae of tasks that crop up in the average hectic, fast-paced life.  There is never enough time to do everything that needs … Continue reading

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THE VALUE OF PROPER ONBOARDING

It’s 8:28am when Michael arrives for his first day at work for Acme Enterprises. He walks up to the receptionist and says, “Hi, I’m Michael Berger, your new sales person.” Looking puzzled, the receptionist responds, “New sales person? I didn’t … Continue reading

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