Monday Mornings with Madison

Yearly Archives:
2011

LEVERAGING LINKEDIN – PART 3

Creating a Compelling LinkedIn Profile Readable in 60 Seconds or Less LinkedIn is a vast, powerful and free networking tool for professionals with over 120 million members.  It is also a site that ranks highly with search engines, thus exposing … Continue reading

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LEVERAGING LINKEDIN – PART 2

The Three Cs of Creating a Profile on LinkedIn Do you have a Profile on LinkedIn that meets the three C’s:  complete, correct and compelling?  If not, keep reading.  If you think you do, think again.  Unless you set up … Continue reading

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LEVERAGING LINKEDIN – PART 1

Linking Is 21st Century Turbo-Charged Networking One of the most common questions that the marketing department is asked these days is about LinkedIn.  The question, which comes in varied forms, basically boils down to this:  “How can I use LinkedIn … Continue reading

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BUSINESS LESSONS LEARNED FROM BORDERS

In September, 2006 (just five years ago), Borders – a 40-year-old company — was profitable and growing.  It was the number two book retailer in the U.S., selling cheap books at discount prices.  Borders’ competitive advantage in its heyday was … Continue reading

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UNCOMMON COURTESY

It seems any time the word “common” is included in a phrase or expression, one often finds it is really not so “common” after all.  Take, for instance, common sense.  Common sense means to have sound and prudent judgment based … Continue reading

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EMERGENCY PREPAREDNESS

It was 10 years ago yesterday that the United States experienced the most devastating and tragic acts of terrorism in our nation’s history.  No one will forget where they were when the events of that day began to unfold.  Most … Continue reading

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LIFELONG LEARNING

As summer begins to wind down and children head back to school, we are reminded of the sounds, smells and sights of school. A bouquet of sharpened pencils. The sound of zipping new backpacks. The crinkle of brown paper lunch … Continue reading

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WHEN THINGS GO WRONG

Mistakes. We all make them at home and at work. In every company, employees make mistakes from time to time. We correct them and keep going. Every once in a while, though, there is a deal, transaction, order, request or … Continue reading

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THE AGE OF ENGAGEMENT

Until about a decade or so ago, a company’s ability to influence the buying process at large was handled by its marketing department and the primary strategy was push marketing. Influential messaging was delivered in a monologue. Manufacturers, retailers and … Continue reading

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THE POWER OF SUBTLE SUGGESTIONS

Did someone describing what they had for dinner suddenly made you feel hungry?  Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf?  Has the mere mention of chocolate preceded a strong craving … Continue reading

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