Monday Mornings with Madison

Yearly Archives:
2011

FIRST-DAY EXCITEMENT EVERYDAY

Do you recall your first day working at a new company? Or the first day you started a new position?  Or your first day in a new business venture? Take a minute to think back to that day. How did … Continue reading

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SMART, CLEVER OR WISE?

We’ve seen how digital technology in daily life can be leveraged to make us not just smarter but wiser at work and in daily life. It is an interesting distinction. The terms smart and wise are often used interchangeably, and … Continue reading

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USING PAST ADVERSITY TO FUEL PERSEVERANCE

Perseverance is a perfect word to describe what it means… it is a long word (12-letters) that means the continued effort to do or achieve something despite difficulties, failure or opposition. Because it is an invaluable quality, there are many … Continue reading

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TECHNOLOGY AND THE DIGITAL HUMAN

In today’s modern world, there are few people who get through a day untouched by digital technology. Digital technology is insidious. It is in the systems that power most appliances and machines in homes and offices. It is clearly present … Continue reading

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THE DIGITAL DIVIDE: PART 2

THE GAP BETWEEN DIGITAL NATIVES AND DIGITAL IMMIGRANTS As we explored last week, the terms Digital Immigrant and Digital Native arose to describe the seeming gap between people who were born before the existence of digital technology and adapted to … Continue reading

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THE DIGITAL DIVIDE: PART 1

DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants.  In this decisive article, he first described the enormous differences he saw between two groups:  Digital Immigrants — people … Continue reading

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WINNING WEBSITES: WHEN AN “F” IS AN A+

Last week, we examined various studies done using eye-tracking software to determine what and where the human eye looks when ‘seeing’ a search results page. Researchers discovered a Google Golden Triangle or ‘hot zone’ — an area of the page where … Continue reading

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EYE DO DECLARE: THE GOOGLE EFFECT AND THE GOLDEN TRIANGLE

Fact: Nearly all companies today want potential customers to find them when searching online for their particular products or services. In the world of Search, that often means the potential customer has done a Google, Yahoo/Bing or MSN search and … Continue reading

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THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 4

CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements.  Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure.  But if … Continue reading

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THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 3

PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading

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