The leadership at every company wishes every employee who interacts with customers was a ‘super salesperson’. Imagine what a company could achieve if all of its employees – that includes anyone dealing with potential customers – did everything possible to convert each potential customer into an actual customer. That is surely every Sales Manager’s dream… or perhaps, they might say, fantasy. Most Sales Directors would likely say “It is easier said than done to make all employees into super salespeople.” After all, there are millions of books, videos, articles, blog posts and consultants touting the best guidance on how to improve sales. If improving sales was easy or if there was a perfect proven formula, there would be no need for so much advice.
Yet, it may be that the best strategies to supersize sales for any company can be found within the company. That is often what managers and leaders find when they step back and observe their own company employees in action. Instead of looking outside to gurus and experts, the best sales ideas often bubble up from within. How might a company begin to identify super sales ideas within their own organization? And how can a company then leverage those ideas to improve sales across the board? Here’s how.
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