In a world where reading has become increasingly passé, video is emerging as the go-to tool for businesses to deliver information quickly and easily. Videos give customers information about a product or service without overwhelming them with text. In thirty or sixty seconds, a prospect can learn a lot about a business through a short, impactful video. If a picture paints a thousand words, then a video paints a million.
The upside is that creating videos has become ever easier. Thanks to technology, almost anyone can create an affordable video. Anyone with a smartphone can record video segments. There are also countless vendors that use software programs to create animated explainer videos. But easier and cheaper is not always what is best. Perhaps more than ever before companies must create marketing videos that connect with their audiences. They must have a refined balance of information, visuals, sound, and action. So, what should a marketing video include?
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