Monday Mornings with Madison

Monthly Archives:
August 2017

To Amp Up Productivity, Creativity and Career Success, Go on Vacation

Attention workaholics, movers and shakers, corporate climbers and rising stars! Want to increase your productivity? Have a desire to get your creative juices really flowing? Hustling to shift your career into hyper-drive? If you answered yes to any or all three of these questions, then there is one simple thing you can do that will help with all. Stop working and go on vacation. As counter-intuitive as that may sound, a vacation is the best way to increase output, inspire the imagination into high gear and achieve even greater career success. If this sounds like millennial HR hype, it’s not. Vacations are essential for long-term success.

Yet, even as the summer winds down and kids head back to school, many employees have not yet taken any vacation time this year. And, those who have taken vacation time still have more vacation time available that they haven’t used and won’t use. Some think this is a good thing and even take pride in going years without a real vacation. (Long weekends don’t count.) While many Americans take pride in their workaholic ways, this is not a uniquely American phenomenon. Nor is it a by-product of the Great Recession… the lingering fear that jobs might disappear tomorrow. But regardless of the reason, forgoing vacations is not a good thing. Companies that want to increase their output should track employee vacation time consumption and consider requiring all employees to use ALL of their vacation time annually. And professionals who want to up their game need to seriously invest in “down time”. Here’s why.
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Overcoming the “Bad Day” Blues

Everyone has had a “bad day” at one point or another. Certainly everyone in business – and especially in sales – has had bad days… periods when nothing seems to go right. And every business owner has most likely endured his or her share of bad times. An important piece of equipment breaks. A big account switches to a competitor. The computer network goes down during a peak time. A deal falls apart. It happens. In fact, bad days can even stretch out into weeks or months or longer. 2009 was a downright bad year for builders, investors, bankers, lenders and financiers. Many could not take the stress and left the real estate and financial sectors in search of greener pastures. Those “bad day” blues can be devastating… even killing careers. But they needn’t be so damaging.
Those who have overcome the “bad day” blues have learned a few things. They don’t let a bad day stop them from reaching their goals. They know that there are bad days… and understand that those days can be tough… and even leave scars. But they know not to be ashamed of the battle scars obtained in the scrappy world of business. They understand that those scars means they were stronger than whatever tried to take them down. So how does a person develop the resilience and fortitude to deal with a “bad day?” How do you overcome the “bad day” blues? Continue reading

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Turning Storytelling into Sales

Great storytelling – from Rumpelstiltskin to War and Peace– is one of the basic tools invented by the human mind for the purpose of understanding. There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Storytelling has been important to every people in history. It is a cornerstone of human existence, enabling people to communicate and connect. It’s been a primary tool used in government, religion, education, and – of course — business. The world’s most persuasive, compelling, and successful communicators were all great storytellers. Socrates was a great storyteller. Ben Franklin was even better. Walt Disney was masterful.
Thanks to the Internet, mass media and social media, storytelling has become a quintessential part of sales and marketing strategies. So how does a company take good information and turn it into a great story? For stories to be impactful, they need to be easily recalled and they need to motivate people. They must have emotional resonance and relevancy — most of which comes out in the details. A good story holds the audience captive. It stretches the limits of the imagination and allows listeners to marvel or wonder at something. It touches them and leaves them vulnerable. That’s why stories are such an amazing communications tool. Here’s how to turn a product or service into a great story that enhances the bottom line.
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How Good is Your Company’s Storytelling?

Today’s sales and marketing efforts require good storytelling. But storytelling is nothing new. Even before people could write, they were telling each other engaging stories to share information. That’s because no one is – or has ever been — interested in absorbing dry information. Even with today’s technology, dry information is still unpalatable whether it is delivered in a print ad, a radio commercial or video. Information is simply more likely to be accepted if it comes gift-wrapped in a story. Storytelling has the power to transform drab business details into something interesting.

Why do people find stories more compelling than other information? It’s physiological. When we listen to a standard presentation presenting dry information or hear a boring lecture, the Broca’s area of the brain is stimulated. This is in the side of the brain that deals with language and logic. However, when we are told a story that is rich with meaning and visual cues, there is a dramatically different response in the brain. Both the right and left lobes of the brain are activated. In addition to engaging the left part of the brain that handles logic and language, a good story also engages and stimulates the right side of the brain– what is deemed as the creative part. Stories grip us and help us experience emotions.  It is those emotions that help us connect with a brand, service or product. Storytelling helps shape the narrative surrounding a product or service. The goal, then, should be for a business to wrap every effort within a compelling story. Here’s how to start.
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