From the earliest age, we are taught to avoid trouble. Our parents teach us to sidestep difficulties and dodge danger. As we grow up, we learn in school to circumvent trials and elude strife. The savviest entrepreneurs are experts at evading challenges and finding the easiest and fastest ways to get things done. Let’s face it, we all try to avoid problems like the plague. And when faced with a problem, most people will wring their hands and lament in frustration. Problems are just hindrances that obstruct our path and keep us from getting where we’re going. Or are they?
Here’s the thing about problems. Because problems irritate, they eventually push us toward efforts to solve the problem. Thanks to our creative, sentient brains, humans are prone to search for solutions. The goal of solving an existing problem is the same for all types of challenges even if the solutions come in a variety of different shapes, sizes, and levels of complexity. When faced with a problem, people have used problem-solving strategies to create something new or innovate an existing idea in order to tackle these challenges. In this way, problems have led to inventions that have changed the world. Thus, problems are the pesky matches that spark creativity and spur innovation. In which case, shouldn’t every company be looking for problems within the business? And shouldn’t every aspiring entrepreneur be searching for problems that are just begging for a solution? That’s right, to change the world, we all need to be looking for problems. Continue reading