A company’s slogan or tagline is supposed to be sticky… an unforgettable rallying cry for the brand. Is yours? When brand messaging isn’t clear, memorable, and impactful, chances are good that the brand is not connecting with existing clients and the brand message probably sounds like noise to prospective ones.
If a company’s slogan or tagline isn’t clever or catchy, it’s time to create one that is! Here’s how. Continue reading
The greatest brand messages are impactful and memorable. What do you think when you hear someone say “Good to the last drop”? Maxwell House coffee? What about “Don’t leave home without it”? Did you think of American Express? Or “We bring good things to life.” General Electric? Most likely, the brand name immediately popped to mind after hearing each message.
But are those messages Taglines, Slogans, Mottos or Straplines? Are they synonymous? And why do brand messages even matter for your company’s success? Continue reading
It has been said that there are two constants on which you can depend: death and taxes. There is one more item to add to the short list of things that never fail: death, taxes and change. As sure as day follows night, it is absolutely certain that nothing stays the same. Change is certain. And not only is it inevitable, but the pace of change is accelerating, especially in business. Technology. Business models. Economic systems. Marketing strategies. Compliance rules. HR policies. Changes to tools, processes and practices are constantly evolving in every industry, sector, and business, and those changes are coming fast and furious. The ‘Change Train’ waits for no one. People can either accept changes or get left behind. For companies, it is imperative to at least keep pace with change. But for most people, change is scary. So how do companies get employees to not just board, but enjoy, the ride on the approaching 2019 high-speed Change Express? Continue reading