It’s been said that seeing is believing. We tend to trust what we can see with our own eyes. In truth, one’s eyes should not be trusted. What we “see” is not always what we get. Or rather, what the brain perceives through its senses cannot always be trusted. There can be a big difference between a perception and reality. But, in business, perception often becomes reality. So, it is important for entrepreneurs, leaders and managers to understand such distortions and perception errors, and how that could work for and/or against them. Continue reading