It has been said imitation is the highest form of flattery. Perhaps for the one being imitated, but it does not speak well of the imitator. Being just like another business is not good. Staying fresh, relevant and unique is key to business success. The most successful and longest-lasting companies in the world have survived and thrived, in large part, by differentiating themselves in the marketplace. So why is differentiation so important and how does a company go about differentiating itself? Continue reading