Monday Mornings with Madison

Monthly Archives:
November 2019

Improving the Quadruple Bottom Line

As year-end nears and 2020 approaches, business managers, leaders and owners are actively planning the long-term direction and goals of their businesses. However, that kind of master planning should focus on more than just improving the financial “Bottom Line”. Leaders should consider how to grow their Quadruple Bottom Line. What is the QBL and how is it different — better — than just the traditional financial Bottom Line used to measure business performance? Continue reading

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Are Trademarks and Patents Worth It?

Most businesses never bother to trademark their name, logo, slogan, tag line or any other aspect of their business identity. And, many companies that create a new product, process or software never bother to patent their invention. Even companies that have successfully been in business for decades make no effort to protect any aspect of their business’ unique characteristics. As brands become increasingly important to business and global competition scales up, is it wise to do business without even the most minimal intellectual property protection? The simple answer is…. Continue reading

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An End to the Great Logo Debate

Should a logo include a graphic of the product or service it represents? Entrepreneurs, marketers and graphic designers have debated this issue for ages. As company leaders have become increasingly aware of the power of brand — and begun to infuse it into every aspect of business — differing points of view have emerged regarding how a company logo should look. But, this is not a matter of opinion. Finally, research has tackled the question about product or service placement in logos. Here’s the right answer. Continue reading

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Writing Tips to Help Struggling Business Writers

Many people in business struggle to write well. They know what they want to say, but somehow it just does not come out right when they try to communicate their thoughts in writing. But, one need not be a novelist or poet to write messages that are clear and easily understood by the reader. It helps to follow a few simple strategies to ensure any memo, email, or article makes sense and connects with the target audience. Here are some tips that can help struggling writers to improve their written communications. Continue reading

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