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When Small and Midsized Businesses Update Websites in 2020 – Part 3

So you’ve decided to custom design and develop a website. This approach is more time consuming, expensive and complicated than creating a templated website, but for most established businesses, this is the right approach. Templated websites simply lack the functionality customers now expect from vendors. But, while it is the right decision, it is also a more challenging process, even for companies creating the content, design or development in-house. And for those hiring a digital agency to do the job, it can be even harder. It helps to understand up front what to expect. Here is basically what’s involved. Continue reading

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When Small and Midsized Businesses Update Websites in 2020, Part 2

Creating or updating a website is often a tough process for small or mid-sized businesses. It is always time-consuming, often tedious and frustrating, and almost never quick or easy. There is so much to consider. But for today’s business owners or leaders, regularly updating the company website is a necessity because it often directly affects sales, customer service and brand reputation. The first question for small and mid-sized businesses, then, is whether to save money with a simple, easy templated website or go with a more expensive, custom-designed website. Seems like a trick question. It’s not. Continue reading

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When Small and Midsized Businesses Update Websites in 2020

In 2000, a business with a comprehensive, well-designed website was notable, but not essential to do business. By 2010, a comprehensive website was a business necessity. If a business didn’t have a website, people wondered if it was legit. Today, not only is a website an absolutely essential part of business, it must look up-to-date. If the design is outdated, people wonder if the business is asleep at the wheel. Given that spectrum, where is your company’s website? Is it fresh, outdated or nonexistent? Is it time to create or update? If so, here are a few things to consider when choosing a digital agency to work on a tech project. Continue reading

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