Monday Mornings with Madison

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The Power of Podcasting, Part 4

Promoting a Podcast Properly

Plan. Record. Publish…. Wait, not so fast. For companies that have decided to enter the world of podcasting (as a marketing strategy), there is typically a deep urgency to start publishing podcasts right away. But to have the most successful podcast possible, there is a need to plan promotion efforts carefully prior to launch. After all, you don’t get a second chance to make a great first impression. Here are some tried and tested tips for promoting a new podcast program. Continue reading

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The Power of Podcasting, Part 3

Getting Started

Podcasts are hot, and your company has decided to dip a toe in podcasting waters. Now what? There’s a lot to do and decisions to make. Set goals. Choose a concept. Select a name. Decide on content. Pick gear. Select a DAW (aka Digital Audio Workstation… software to edit files). Determine the style or format. Establish staffing to handle hosting, recording, editing and promotion. Create a show jingle and cover. Select publishing platforms. Plan promotion efforts. Just getting started can be a lot of work and it can feel overwhelming. No worries. Here are the steps to get started. Continue reading

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The Power of Podcasting, Part 2

In the last few years, podcasts have become ubiquitous. Everywhere you turn, some company or person is announcing a new and exciting podcast. And, at the office water cooler, there is always someone talking up a new podcast they love. So why have podcasts suddenly become so popular when they’ve been around for over 15 years? There are a multitude of reasons why podcasting has become the medium of choice for podcasters and listeners alike. Here are 10 reasons why everyone is jumping on the podcasting bandwagon… and why it may be time to consider launching a podcast too. Continue reading

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The Power of Podcasting, Part 1

Podcasts are an exciting, appealing and increasingly popular communications tool. When handled correctly, podcasts provide an opportunity for companies to connect directly with supporters, build brand and encourage engagement. And, the low barrier to entry means any business or individual can create and launch a podcast using one of the myriad of free platforms. But, will podcasts be like the blogs, vlogs and YouTube Channels of yesteryear… just another marketing schtick that companies try and then terminate when the toil exceeds the treasures it generates? For companies thinking about launching a podcast, here are some things to consider. Continue reading

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Business Strategies to Thrive in a Post-Covid World

The world is changing so much, so fast, that it is hard for business leaders to know what to do next. For some, it feels like being tossed in a storm. In the midst of such a gale, the waters get murky. Each move contradicts the next. Contract. Expand. Pivot. Shut down. Reopen. Furlough workers. Rehire workers. What’s a business to do? Use this time to master the strategies that will be invaluable after the Covid hailstorm passes. Here are a few strategies that are sure to be useful in the post-Covid world. Continue reading

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When Personal and Professional Collide: How to Set Solid Boundaries between Home and Work Life – Part 2

The lines that separate work time and personal life aren’t just blurring… they have been all but erased. For the masses working from home – which in the U.S. amounts to tens of millions or more and is expected to continue for the foreseeable future – there is little to no separation between personal and professional space. With a phone, laptop or tablet, a solid internet connection and some supporting software, more people than ever are working remotely at least 50% of the time. And without the traditional boundaries of what constitutes work space verses a personal place, the two are colliding in a messy mix, raising two important questions. 1. How do business leaders ensure the work gets done and professionalism is maintained? 2. And how do employees ensure they are productive without allowing work to take over home life?
Here’s how. Continue reading

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When Personal and Professional Collide: How to Set Solid Boundaries between Home and Work Life

Texts ping during dinner. Kids and cats demand attention during a video conference. The boss calls at lunch time. The gardener knocks on the front door in the middle of a sales call. Work keeps crashing into personal time and home life keep interfering with work time. What is a professional to do? As more and more business people continue working from home in an effort to comply with CDC social distancing guidelines, employees are finding it hard to maintain distance between work and home life. Here are some tips to give each its due. Continue reading

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Staffing and Service when Business Scales Back During Covid

Reduced business hours. Abbreviated work schedules. Laid off employees. Smaller teams. How does a business service its internal and external customers when divisions and departments scale back on manufacturing, production or services offered? Or when the business scales back on hours of operation? What does a business do when those who are working can’t get the job done because their schedule has been reduced to a fraction of normal? What should an employee say when asked to work beyond hours paid? It is a challenge that both managers and employees – not to mention customers — are grappling with during the “new normal” in the age of Covid. Here’s what businesses need to do… and not do… while operating in a scaled-back Covid environment. Continue reading

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To Rehire or Not Rehire, That is the Question: Handling a Leadership Conundrum

Most everyone would agree that the global economy has taken a massive blow as a result of the efforts to contain the coronavirus. Staffing was decimated in a multitude of industries from real estate to retail and from hospitality to healthcare. Unemployment soared. Now, some three months later, businesses are emerging from their forced hiatus, unsure of what to do next. Rehire everyone and trust that business will bounce back? Or hold off on rehiring and take a wait-and-see approach? Here are eight tips for how to make that very difficult decision. Continue reading

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Supercharging Sales in Tough Times

Word Count: 1,293 Estimated Read Time: 5 min. In the past, if someone needed to earn big money fast – and the person wasn’t a technology genius, inventor, insightful stock trader or creative scientist — he or she might become … Continue reading

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