In the last few years, podcasts have become ubiquitous. Everywhere you turn, some company or person is announcing a new and exciting podcast. And, at the office water cooler, there is always someone talking up a new podcast they love. So why have podcasts suddenly become so popular when they’ve been around for over 15 years? There are a multitude of reasons why podcasting has become the medium of choice for podcasters and listeners alike. Here are 10 reasons why everyone is jumping on the podcasting bandwagon… and why it may be time to consider launching a podcast too. Continue reading
Podcasts are an exciting, appealing and increasingly popular communications tool. When handled correctly, podcasts provide an opportunity for companies to connect directly with supporters, build brand and encourage engagement. And, the low barrier to entry means any business or individual can create and launch a podcast using one of the myriad of free platforms. But, will podcasts be like the blogs, vlogs and YouTube Channels of yesteryear… just another marketing schtick that companies try and then terminate when the toil exceeds the treasures it generates? For companies thinking about launching a podcast, here are some things to consider. Continue reading
The world is changing so much, so fast, that it is hard for business leaders to know what to do next. For some, it feels like being tossed in a storm. In the midst of such a gale, the waters get murky. Each move contradicts the next. Contract. Expand. Pivot. Shut down. Reopen. Furlough workers. Rehire workers. What’s a business to do? Use this time to master the strategies that will be invaluable after the Covid hailstorm passes. Here are a few strategies that are sure to be useful in the post-Covid world. Continue reading
The lines that separate work time and personal life aren’t just blurring… they have been all but erased. For the masses working from home – which in the U.S. amounts to tens of millions or more and is expected to continue for the foreseeable future – there is little to no separation between personal and professional space. With a phone, laptop or tablet, a solid internet connection and some supporting software, more people than ever are working remotely at least 50% of the time. And without the traditional boundaries of what constitutes work space verses a personal place, the two are colliding in a messy mix, raising two important questions. 1. How do business leaders ensure the work gets done and professionalism is maintained? 2. And how do employees ensure they are productive without allowing work to take over home life?
Here’s how. Continue reading