No matter how the economy is doing or what industry a business is in, there is always a need for a business to stand out from the crowd. Those that differentiate or reinvent themselves are able to survive and thrive, even in a recession. Can any company do that? In a word, yes. It just requires creativity and innovation… the kind that has nothing to do with technology. Here are some examples of how companies have successfully differentiated themselves. And how to emulate their efforts. Continue reading