Business and love are two words that we usually don’t associate with one another. Business is about profit, margins, and the bottom line. As the saying goes, “It’s not personal… it’s business.” Love, on the other hand, is generally 100% personal. Love is an emotion bestowed when there is deep connection, closeness, protectiveness, attraction, affection, trust and genuine caring. And yet there are big, profitable, successful companies that are loved – not just liked, needed, or appreciated – but actually loved by their customers. How is that possible? And how can companies gain customer love? Is it nurtured? Is it earned?
Here’s how. Continue reading