Monday Mornings with Madison

Monthly Archives:
July 2021

The New Pinnacle for Brands: Brand Love, Part 2

Business and love are two words that we usually don’t associate with one another. Business is about profit, margins, and the bottom line. As the saying goes, “It’s not personal… it’s business.” Love, on the other hand, is generally 100% personal. Love is an emotion bestowed when there is deep connection, closeness, protectiveness, attraction, affection, trust and genuine caring. And yet there are big, profitable, successful companies that are loved – not just liked, needed, or appreciated – but actually loved by their customers. How is that possible? And how can companies gain customer love? Is it nurtured? Is it earned?

Here’s how. Continue reading

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The New Pinnacle for Brands: Brand Love, Part 1

Businesses are slowly coming to better understand the concept of ‘brand’. It’s much more than a company’s logo, slogan, or other recognizable mark used to help promote goods and services. Brand is every aspect people identify with a company, product, or service. And, it is one of a company’s most important assets. First, leaders sought to establish defined brands. Then, companies sought to drive, deliver and measure customer engagement with their brands. But, now, business leaders are realizing the end goal should actually be brand entanglement. So what is entanglement and how does a company drive, deliver and measure it? Let’s talk Brand Love.

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Avoiding the Employee Turnover Epidemic of 2021

Due to Covid, the rise of remote work – dubbed Work From Home or WFH – became ubiquitous. And, it’s no surprise that most employees love it and want to keep working from home. Employers, however, have mixed feelings about it because it is much harder to connect, bond and generate loyalty and engagement, monitor productivity and spur innovation. This disconnect between what employees want and what employers need is creating a Turnover Epidemic. The good news is that there are tools and strategies to keep the Turnover Epidemic from hurting your business.

Here’s how. Continue reading

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Is Employee Turnover the Workplace Epidemic of 2021?

For many businesses, the 2020 pandemic was harsh. Covid threatened the very survival of many companies. Businesses pivoted to remote work to keep from “closing their doors forever.” Remote work was business medicine… bitter and expensive but necessary, as medicine often is. Now that the virus has begun receding, it may be that the very medicine used to survive the virus – remote work — is now creating a different kind of workplace epidemic… high turnover. Is the unintended consequence of remote work creating a worse problem for businesses… one for which there is no vaccine: high employee turnover for companies that refuse to let employees keep working remotely? Here are some ways to stop turnover from overturning your business now that you finally “reopened your doors.” Continue reading

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