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Business Development

The Downside of Unfettered Internet Use At Work

According to recent survey, the number of Internet users in the U.S. is expected to expand by 3.1% in 2012 to 239 million, representing 75.6% of the total population. Only three other nations in the world have populations with a higher percentage of Internet users. And, in terms of sheer number of users, only China has more people using the Internet than the U.S. (although only 38.4% of China’s total population has Internet access). Some see this as progress and believe that — in today’s modern world — increased Internet access for all is a good thing. After all, the Internet has revolutionized communication as we know it. As its name implies, the “world wide web” delivers a world of information, goods people and ideas to any computer, tablet or phone with the click of a button. The problem is that the Web does indeed deliver a world of goods, information, people and ideas to any computer, tablet or phone with the click of a button… and all those goods, information, people and ideas are not necessarily needed, useful or good. As with every innovation, the Internet has advantages and also disadvantages.

Setting aside the moral challenges raised by some of the questionable content found on the Internet (which is not the focus of discussion here), from a purely business standpoint, unfettered Internet access at work does have its drawbacks. While most may be quick to embrace the advantages of the Internet, it may be wise to also consider and weigh its disadvantages carefully. After all, business owners, leaders and managers are forever focused on making the most of their organization’s resources, minimizing the risks and maximizing the return. It stands to reason that a similar cost-benefit analysis should be done on the impact of Internet use at work. Here are five significant costs generated by providing unlimited Internet access in the workplace which hurt the bottom line. Continue reading

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Spring Cleaning Your Marketing – part 2

In every company, there comes a time when you need to ‘clean house.’ Sometimes that house-cleaning is done in personnel to dispose of unproductive or disruptive employees. Sometimes that house-cleaning is done to the physical office to reorganize, make better use of space and eliminate clutter. And sometimes that house-cleaning is done to a particular department’s work to maximize efficiency, increase creativity and catch mistakes. For marketing, that type of ‘cleaning’ is essential to ensure that the company’s strategy, messaging and branding are tightly aligned and working in tandem.

Last week, we reviewed three areas of marketing — collateral, promotional items and trade show materials — that often can benefit from a little Spring cleaning. This week, we will look at three more areas of marketing that often could use a little sprucing up and dusting off: websites, PR and advertising. While these areas of marketing primarily don’t exist in the physical world – as there is no marketing closet that houses your websites and most PR and advertising efforts today begin and end in the digital world – they can still benefit from a little virtual cleaning…. Some proofing, editing, updating and organization. Continue reading

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Spring Cleaning Your Marketing

Part 1: Collateral, Promotional Items, and Trade Show Materials

With record high temperatures sweeping the nation in April, it’s clear that Spring has arrived. It’s time to put away the coats and boots, roll up the sleeves and do a little spring cleaning. After you’ve cleared the cobwebs in the basement or attic and cleaned out the closets and pantry, you should also do a little Spring cleaning at work. A good place to start is tidying up your marketing. Depending on how long it’s been since you did this last, it may take only a day or as much as a week… or for some poor souls who’ve put this off a long time, it may even take a month. However, whatever the investment of time, it is well worth the effort.

Just like when you clean the windows of your home, wiping away the winter grime so you can let the sun pour in, Spring cleaning your marketing will allow you to see your business more clearly. This will then allow you to focus on what is needed and what will generate the biggest return for the investment. Here are six areas that could use a little spring cleaning: collateral materials; premiums; trade show booths; websites; PR and advertising. This week, we’ll look at the first three. Continue reading

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Sleep Your Way To Success – Part 2

A lot has been learned about how lack of sleep affects the human mind. As we reviewed last week, sleeping too little has a definite impact on mental ability. It inhibits productivity. It diminishes the ability to remember and consolidate information. It lessens the ability to reason and do numerical calculations. For most businesses, this can have serious implications such as reducing workplace safety and decreasing work quality. Here is another consideration: lack of sleep can also cause health problems.

Indeed, studies show that lack of sufficient sleep is linked with:
• Increase in body mass index – a propensity for obesity due to an increased appetite caused by sleep deprivation
• Increased risk of diabetes
• Increased risk of heart problems
• Increased risk for psychiatric conditions including substance abuse
• Decreased ability to pay attention, react to signals or remember new information which leads to increased amount of accidents

But, as it turns out, there is also a correlation between too much sleep and health problems. In fact, just as it is possible to overeat to the point of obesity, it is also possible to oversleep. A study found that extended sleep durations (over nine hours) is associated with increased illness, depression, accidents and death. Two surveys of more than a million adults conducted by the American Cancer Society found that people who (on average) slept seven hours per night had lower mortality rate after six years than those sleeping less than seven hours or more than eight hours each night. The surveys showed that too much sleep can be ‘too much of a good thing.’ Thus, the goal for sleeping – just like eating, exercising, working and playing – is to get enough without getting too much. The key is balance. What is the right balance between ‘not enough’ and ‘too much’ sleep? Continue reading

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Sleep Your Way To Success – Part 1

What do the 1979 nuclear accident at Three Mile Island, the 1986 nuclear meltdown at Chernobyl, the Exxon Valdez oil tanker grounding and the explosion of the space shuttle Challenger all have in common (besides being major catastrophes that cost millions and took lives)? Individuals who played a critical role in what went wrong were sleep deprived at the time of each accident. There is also a link between lack of sleep and medical errors in hospitals. The Institute of Medicine reports that over a million injuries and 50,000 to 100,000 deaths occur each year from preventable medical errors, many of which are believed to be attributed to insufficient sleep. Likewise, the National Highway Traffic Safety Administration estimates that 100,000 police-reported crashes in the U.S. annually are the direct result of driver fatigue. Also, the National Transportation Safety Board estimates that 70% of commercial aviation fatal accidents are related to human error and that operating crew fatigue is responsible for 15-20% of the overall accident rate.

While employee fatigue may not seem like a major concern for the average business, employees who do not get enough sleep — whether for just one night or over the course of weeks to months or on a regular basis — can significantly worsen productivity, work quality, customer service, and safety. Employee sleep deprivation can negatively impact mood, ability to focus, and ability to access higher-level cognitive functions. Sleep-deprived employees are less productive, creative, efficient, effective and engaging.
But just how much does lack of sleep affect a person’s productivity and mental ability to function? Continue reading

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What Makes A Video Go Viral? – Part 2

Last week, we looked at the psychological drivers and emotional triggers that can cause a video to ‘go viral.’ Specifically, we looked at Kony 2012, a video that had been viewed nearly 80 million times, shared 8+ million times and generated 650,000+ comments (at the time of the writing of the article nearly 10 days ago). In addition to being #1 on the video viral chart for the last two weeks, the same video with Spanish subtitles is also ranked #11 on the Video Viral Chart.

What was interesting about the Kony 2012 video was that it wasn’t selling a product or service. The video’s goal was to raise global awareness about Joseph Kony (who has been indicted by the International Court of Justice for crimes against humanity… particularly against children) and lead to his capture. In that regard, the Kony video was a call to action. From a purely marketing perspective, the video’s message was successful in generating strong emotional responses from viewers, educating viewers on a little-known topic, and aligning itself with a cause to which most people could easily identify and support. These are considered some of the key psychological drivers that cause a video to be widely shared.

One may wonder, though, if brand-generated videos (such as a webisode or a commercial) could possibly generate such strong emotional responses as the Kony 2012 video did. The simple answer is yes. Even brand-generated videos can and do ‘go viral.’ But it doesn’t happen automatically. There are factors that spur the viral effect. Read more to understand why some videos go viral. Continue reading

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What Makes A Video Go Viral?- Part 1

Arguably the biggest challenge that businesses face today is for their brand to be ‘known’ — seen and heard – by clients and potential clients despite the onslaught of marketing noise bombarding our eyes and ears from all directions. Newspapers. Magazines. Television. Radio. Social media websites. Emails. Blogs. Even if someone tries to ‘turn off’ the noise and disconnect from telecommunications, it would still be impossible in the industrialized world to completely avoid marketing messaging. Billboards. Bus benches. Street signs. Unsolicited circulars (a/k/a junk mail). Marketing is everywhere. The challenge for any businesses, then, is to cut through the clatter so that potential customers can receive their specific message.

Yet, some messages are being delivered to millions of people with little cost or effort. That is what happens when a video ‘goes viral’. Case in point. One 30-minute video posted on March 5, 2012, just 13 days ago, has been viewed 77,384, 697. That same video has also been shared on Facebook 8,012,263. Since the average FB user has 120 confirmed friend connections, that means that potentially, in time, 961,471,560 people may end up viewing that video. (Note: Studies also show that people will remain watching a video three times longer when it has been shared by a friend, as opposed to finding it online themselves.) Additionally, that video has been posted on 7,472 blogs and has had 643,616 people post comments about it. Indeed, that video is currently the #1 video online, according to the Video Viral Chart. What causes a video to ‘go viral’ (marketing-speak meaning to spread like a virus)? Opinions abound. But new research provides some real insight on what causes a video to ‘go viral.’ Read on to learn more. Continue reading

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When Business Systems Fail

Systems are a structured way of doing something so that it can be done the same way consistently. Most companies put business systems in place to do the “heavy lifting” in terms of performance and maintenance. Companies without business systems are generally less successful than companies that have such systems in place. No matter how many talented people are on a team, without business systems that work regularly, a business cannot gauge how it is doing in the sea of competition and in which areas of the business it needs to improve. Without business systems in place, a company is doomed to repeat mistakes and customers are forced to tolerate inconsistent quality and service.

Business systems can be a great support in businesses. But, like most things in life, they have to be monitored and nurtured, and sometimes even repaired. Poor performance and frustration within an organization is usually a sign of broken systems or processes. According to a law of physics, all things naturally tend to break down over time. That includes business systems. When they do, the business must repair, improve, or elevate the business system to a higher level of functioning in order to be successful. Continue reading

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Keeping All the Plates Spinning

There is circus act in which a person starts a plate spinning on a stick. Then on the table next to it, he starts another plate spinning. And then another and another until the person has dozens of plates all spinning on sticks at the same time. Every so often, the person has to go back to the original plate and spin it some more as it loses momentum and starts to wobble before crashing to the ground. In order to keep all the plates spinning, the person must race back and forth amongst the plates, adding some velocity as each plate, in its turn, begins to slow down. The Guiness World Record for plate spinning was achieved in 1996 with 108 plates spinning simultaneously. Anyone who has ever watched plate spinning feels the anxiety build as plates on the opposite ends look like they are about to teeter off their sticks, but the plate spinner races back and forth just in time to give each another spin.

Even those who have never seen the plate spinning act can probably relate to it. For most people, life is a lot like a plate spinning act thanks to today’s fast-paced world. There is a constant pressure to race back and forth between tasks, responsibilities and chores to keep all the plates spinning. Work. Chores. Honey-do lists. Errands. Family demands. Children’s activities. Doctor visits. Dental checkups. Tax prep. With so much to do, there’s often a plate in the daily grind that is about to teeter off its stick and come crashing to the ground. We race to give that plate another spin just in time to keep it from falling. With so much to do, it is easy to lose track. Thanks to technology, though, there are increasingly better tools to help track and keep all our proverbial plates spinning…. especially at work. Continue reading

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Impatience

They say patience is a virtue. Yet, in today’s fast-paced world, impatience may also be a virtue. Impatience has led to many innovations. Once upon a time, the U.S. Postal System was considered one of the most efficient in the world. First class mail could be sent across the country in just 2-3 days. But impatience led people to develop and adopt email as a much faster form of written communication. First class mail, now dubbed snail mail, was relegated to greeting cards and hard copies of official documents. This impatience to work faster has also led to other innovations such as the fax machine, document scanner and software that allow documents to be uploaded FTP sites. The entire industry of overnight package delivery is another child of impatience. And, with each step business takes to do things faster, society’s patience grows shorter and actually encourages even more impatience.

What about when it comes to people? If patience is a virtue, can impatience also be a virtue? Yes. Impatience is not only a force that drives advancement in science and business, but it can even improve certain social situations. The trick is to recognize when a situation would benefit from either impatience or patience, and apply the correct force accordingly. The goal is not to allow human nature to simply select one or the other at will or at random. When and how can impatience be harnessed and when is it best not to be impatient? Continue reading

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