If you ask any Sales Manager what is the most powerful motivator for their employees, you are likely to hear ‘financial compensation’… as in “show them the money.” If you ask any Human Resources manager the same question, you may hear things like ‘fringe benefits or perks.’ While there are many different opinions about how best to motivate employees, one strategy may be more effective at motivating employees than money or benefits (and more cost effective). Namely: praise.
That’s what an obscure study done by Dr. Elizabeth Hurlock proved nearly a century ago. In Hurlock’s 1925 study, students were divided into four groups during instruction. One group was praised. One was criticized. One group was ignored. The last group was ignored during instruction, but not in front of the others so they had no idea that some students were being praised or criticized. Students who were praised in front of others during instruction improved their test scores by 71% while students who were criticized in front of others during instruction improved their test scores only 19%. The students who were ignored completely during instruction improved their scores by only 5% and that was similar to those who were separated from the others. When it came to results, praise was the best motivator. But is the same still true today? And does praise motivate adults at work as much as it motivates children? If so, does praise motivate employees as much as money or benefits? Continue reading





















