Ralph Waldo Emerson once said “Fear defeats more people than any other one thing in the world.” Fear is the great conqueror. Fear is a paralyzing and malevolent force that lies, cheats and steals. Fear of speaking in public – which is one of the most common but also one of the most undermining fears to have — whispers lies in the mind of a person, robbing him (or her) of the ability to share ideas, influence decisions, connect with others and lead groups. By keeping a person silent, fear of public speaking steals away achievements, promotions, and raises. Fear of speaking in public cheats a person from reaching his fullest potential and making his greatest contributions to the world. It not only robs him of success, it also robs others of his voice and wisdom. Fear of speaking in public is a prison of a person’s own making.
It’s also been said that the truth can set one free. The truth is that people who fear speaking in public are not alone. College surveys indicate that 80-90% of all students suffer from stage fright at the beginning of any course that involves public speaking. Just knowing they aren’t alone in feeling afraid to speak to groups helps. It is also true that a certain amount of stage fright can be useful. It pumps adrenaline into the body. A manageable amount of that adrenaline and stimulation helps the mind think faster, speak more fluently and communicate with greater intensity that normal. Here’s another truth. Most professional speakers – even the very best ones — never completely lose all of their stage fright. Most professional speakers usually have a small amount of stage fright before they start and for the first minute or two, and then they get past it and use that adrenaline to deliver a great presentation. So it’s good to be a little afraid. But here’s the most important truth of all about public speaking. The main reason most people fear public speaking is simply because they are unaccustomed to speaking in public. It’s normal to feel unsure and uneasy when learning anything new. Riding a bike. Being interviewed for a job. Driving a car. Public speaking is no different and no more difficult. It just takes practice. Knowing these truths should make it a bit easier to conquer the fear of public speaking. But the very best way overcome this fear is to properly prepare. Continue reading
Ask any salesperson and they will tell you that selling is hard work. In fact, anyone who has ever had a job in sales will likely admit that it’s the hardest work they’ve ever done. If a salesperson gets a yes immediately, they haven’t really sold anything as much as taken an order. Selling starts the moment a prospect says no. Selling is what happens when a salesperson turns a No into a Yes. And yet, most salespeople make common mistakes throughout the sales process that keep them from making a sale.
There are a myriad of things that sales people should do… could do… would do… but don’t for a multitude of reasons. Sometimes salespeople are taught wrong. They are told to do things a certain way even though those techniques, approaches and strategies haven’t worked for half a century. Sometimes salespeople are taught the right things to do and they just don’t do them, either because they don’t believe the sales program is effective or they think their way is better. But a lot of the time, salespeople aren’t taught at all how to “sell.” So they emulate the worst examples of salesmanship, which just makes the job of sales even harder than it already is. The following are things a salesperson should do to make the sale.
When we think of the work that salespeople do, we generally think of one-on-one selling. For anything that is not a commodity, a salesperson will speak face-to-face to another person and “pitch” a product or service. The ‘traveling salesman’ is the quintessential image of sales. But, obviously, that kind of selling is limiting. It is limited by how much time and how much distance a salesperson can cover. Even in dense cities like New York, Chicago, or San Francisco, a salesperson can only make so many sales calls in one day. And in cities or metropolitan areas that are more diffused, such as Los Angeles, Atlanta, Triangle Park or Miami, traveling from place to place for sales meetings can consume huge swaths of each day.
Because of that, sales teams have always looked for ways to compress the sales cycle and use technology to assist in the sales process. Call centers. Robo-calling. CRM systems. Email. Text messages. And now, video is emerging as a useful sales tool as well. When done right, videos can speak directly to prospective clients and guide them through the sales funnel. But some still wonder if video can really be effective in the sales process. And there are many questions surrounding how to construct sales videos. Should a video sales pitch focus on a product / service features or should it focus instead on the benefits / solution? Can a sales video or series of sales videos help move the sales process more quickly toward the close? And can a sales video actually close a deal? If sales videos are effective, can a company just create sales videos and not have salespeople? Here are what the experts think.