Ever heard the term storyscaping? How about snackable content? Conversation marketing. Brand storytelling. Snaps. Promoted chats. Owned media. Content studio. Omnichannel. Native advertising. Programmatic Marketing. Culture of Content. Data-Driven Publishing. Growth hacking. Newsjacking. Big data. Millennials. Local. Responsive web design. Adaptive web design. QR Codes. Beacons. Click fraud. Customer-centric. Engagement. H2H. Deep Linking. Nueromorphics. Media agnostic. Immersive design. Advertainment (not related to Advertorial, a much older but still useful marketing term referring to an article (instead of an ad) that is written to inform but with a slant/bias). Phablet. Twinternship. Remarketing. Freemium. mCommerce. If it feels like you’re reading Chinese — in English – you’re not alone.
These are just some (not all) of the latest sales and marketing terms making the rounds this year. The typical business owner, manager or professional is probably not familiar with most (if any) of these terms. Even some marketers might not be familiar with all of the strategies and ideas behind this terminology. But anyone running a business must stay current because, in today’s business world, the fast eat the slow. These terms reflect the ever-evolving face of sales and marketing today, and he who understands the opportunities best is best able to maintain an edge over the competition. So here’s a quick ‘cheat sheet’ to bring you up-to-date fast. Continue reading