Keren Peters-Atkinson is Director of Sales and Marketing for Madison Commercial Real Estate Services and its family of companies, joint ventures and related companies. With 15 years experience in marketing, communications, public relations, sales and management for the real estate and financial services industries, Mrs. Peters-Atkinson specializes in integrated marketing solutions, brand positioning, reputation management, sales and leadership.
Previously, Mrs. Peters-Atkinson was Director of Marketing and Business Development for Bayview 1031, a division of Bayview Financial, LLP, a full-service mortgage finance company, and for SH Communities, formerly Southern Homes, a developer of commercial, residential and mixed-use projects throughout Florida. Before joining SH, Mrs. Peters-Atkinson was President and Owner of Image Builders, a full-service sales, marketing, PR and communications firm servicing the real estate, finance, travel and publishing industries.
Mrs. Peters-Atkinson earned her Bachelors degree with honors from Florida International University, and her Masters degree with Honors in Leadership from Nova Southeastern University. A presenter on CRM strategies, corporate rebranding and online marketing, Mrs. Peters-Atkinson has been a speaker at the NAR Annual Convention and the Intl Builders Show. She has written and published hundreds of articles, edited numerous books and articles. In addition to writing Monday Mornings with Madison, which has won several awards, she is also a contributor to The Trusted Advisor, a serious blog providing guidance on commercial real estate issues.
Mrs. Peters-Atkinson can be reached at kpeters@madisoncres.com.
