Did you ever imagine that businesses could be launched, fortunes built and careers made or lost as a result of something called the blogosphere? The word blog didn’t even exist ten years ago.  A college student named Justin Hall is … Continue reading →

Because of the recent spike in social networking activity, many companies are now considering whether to develop a social media platform for their company and products. But one of the questions often raised when it comes to using social media … Continue reading →

Over the last few years, social networking has become an important business tool in communicating with customers and the public at large. While the technology is still developing, social networking allows people to share various types of content online and … Continue reading →

Selling is one of the oldest human activities, essential to every civilization from the dawn of time. It is also one of the most pervasive of activities, since virtually every member of society offers something for sale, whether it’s their … Continue reading →

The butterfly effect is a graceful phrase that relates to an important concept in the science of chaos theory: “sensitive dependence on initial conditions.” (But doesn’t the butterfly effect sound a lot more appealing?)  The concept has been around since … Continue reading →

Last week, we looked at how companies track and organize customer contacts using Customer Relationship Management (CRM) software systems. These systems allow employees across departments to enter, store and access information regarding interactions with current and prospective customers. Now let’s take … Continue reading →

From the dawn of civilization, smart sellers have engaged in customer relationship management. In ancient times, if you wanted to succeed at selling produce, you would want to know who came to your local marketplace; what vegetables were most in … Continue reading →

There is an age-old saying in the theater that “the second act is the best,” and this is because crisis always reveals the essence of a character. In most scripts, Act I introduces the characters, the protagonist, and the dramatic … Continue reading →

According to financial experts, the Great Recession of 2009 may be heading towards its much-hoped-for bottom, with recent economic indicators suggesting that there are signs of renewed life in some sectors. You and your clients may be seeing the beginnings … Continue reading →

Do you ruminate about the past? Do you worry about the future? Well, you wouldn’t be human if you didn’t do both. As far as we know, human beings are the only creatures on Earth capable of understanding the concept … Continue reading →