Among the biggest challenges facing companies in the US today is a shortage of labor. It’s an issue that has been persisting for years. The labor market is tight for various reasons that businesses cannot control. But with the unemployment rate remaining at a historically low level, many companies struggle to find and keep the best talent. Some solve the problem by raising salaries but that creates other issues. If people are the most valuable resource of any company, then success depends on attracting and retaining the best and brightest minds. Why is the labor market still so tight and what can the average business do to address that challenge? More importantly, how can recruitment and retention be the superpower that helps some companies succeed? It starts with caring.

Here’s how. Continue reading →

The old adage says that “if you fail to prepare, you prepare to fail.” Arguably, nowhere is this truer than when attending a networking event. It is not enough to just show up to such functions. When it comes to networking, preparation is the difference between it being a waste of time and landing the next big client. It’s important to make the most of every opportunity.

Here’s how. Continue reading →

Word Count: 1,588Estimated Read Time: 6 Min. For business owners, networking is important in order to monitor and improve reputation, increase visibility, develop a stronger support network, increase business growth, and develop impactful connections.  In other words, it is essential.  … Continue reading →

Use the Problem to Sell the Solution Word Count: 1,539Estimated Read Time: 6 Min. Problems are opportunities and every company is in the problem-solving business.  The goal of sales, then, is to understand each customer’s very specific problem / need … Continue reading →

Sales and Psychology Go Hand-in-Hand Word Count: 1,376Estimated Read Time: 5 ½ Min. Virtually every organization sells something.  Businesses sell an asset, product or service.  Non-profits or not-for-profits sell an idea or benefit.  Even governments sell protection, regulation of actions, … Continue reading →