In the world of business, few things are as crucial as effective marketing. Yet, despite its importance, many business owners and leaders fall prey to insidious marketing delusions. These distorted beliefs, often fueled by wishful thinking and misinformation, lead to wasted resources, missed opportunities, and ultimately, stunted business growth. What’s more, there are a multitude of marketing delusions, and some are more insidious than others. As you plan for 2024, you really want to avoid the worst ones.

Here they are. Continue reading →

Word Count: 1,395Estimated Read Time: 5 ½ Min. In the competitive world of business, marketing plays a crucial role in driving brand awareness, generating leads, and ultimately, achieving success. However, many business owners and leaders fall prey to “marketing delusions”.  … Continue reading →

Word Count: 1,311Estimated Read Time: 5 ½ Min. People like cast-iron certainty and steadfastness.  We expect decisive action by our leaders in government, work, medical care and place of worship.  But this culture of performative certainty is especially prevalent in … Continue reading →

Word Count: 1,342Estimated Read Time: 5 ½ Min. In his blog, Morgan Housel — a partner at the venture capital firm, The Collaborative Fund, and author of “The Psychology of Money” and “Same as Ever:  A Guide to What Never … Continue reading →