There are many companies that provide a product or service that is NOT bought, sold, provided or delivered online. In fact, there are many products and services that can’t even be quoted online. Those companies – such as medical practices, law firms, accountants, engineering companies, architecture firms, general contractors, etc. — often get most of their business through word-of-mouth referrals, repeat business and networking. They have a website but don’t really see the need for a more robust, active and engaging online presence. That’s a mistake.
Here’s why. Continue reading





