The biggest takeaway to be gleaned from all the data mining, computer hacking and data breaches sweeping the planet is that “information” is invaluable. The lesson for business owners is this: know thy audience. So how well do business owners understand the newer generations of Y and Z? For those who think Millennials and Zellennials are basically the same, think again. There are some subtle and some substantial differences between them that affects how businesses should market to them and handle them as employees and colleagues.
Here are some of the main differentiators. Continue reading





