If you’re reading this, chances are you are not a Zellennial. This is not written for Zs, but about them. Because, in business, it is imperative to have a deep understanding of what a company’s employees and customers want and value. We already know lots about Boomers, Gen Xers and Millennials. But there is a new generation now pushing into adulthood: Gen Z. Many are apt to view them as an extension of their Millennial predecessors. But that would be a disservice to what is shaping up to be a generation that is already changing the world with its views and influence. Here are some important things to know about Gen Z as employees and customers… and perhaps even competitors Continue reading





