Stopping Brand Impersonation on Social Media Word Count: 1,673Estimated Read Time: 6 ½ Min. In this high tech, fast-paced, disposable and hyper-competitive world, fakes abound. There are fake diamonds… not just cubic zirconia. Cubic zirconia is a synthetic gemstone made … Continue reading
Battling the Marketplaces that Facilitate Brand Attacks Word Count: 1,805 Estimated Read Time: 7 Min. It’s a never-ending battle to keep a brand – any brand — from being cheated, attacked, used, abused, or even eliminated from existence. For companies … Continue reading
Battling the Fakers and Profit Takers Word Count: 2,022 Estimated Read Time: 8 Min. The ugly shadow of counterfeiting stretches across businesses and global economies, impacting not just the tangible goods bought but also the increasingly vital domains of services, … Continue reading
Battling the Fakers and Profit Takers Word Count: 1,537 Estimated Read Time: 6 Min. Protecting your brand is a proactive and continuous process. It requires vigilance, strategic planning, and the right tools to be effective. But to create an effective … Continue reading
Word Count: 1,878 Estimated Read Time: 7 ½ Min. Your company has spent a lot of time and effort creating its brand and shaping how it is viewed by the world. Company Name. Logo. Icon. Colors. Fonts. Slogan. Tag Line. … Continue reading
The Problem with Too Much Brand Recognition Word Count: 1,596 Estimated Read Time: 6 Min. Ever heard someone say this… “Do you have a kleenex handy?” “Their favorite game at Summer Camp this year was ping pong.” “Can you get … Continue reading
When a Brand Name Becomes a Verb Word Count: 1,563 Estimated Read Time: 6 Min. When we think about competition in business, we invariably think about the product or service being provided and how it stacks up against competitors. Quality. … Continue reading
Word Count: 1,937 Estimated Read Time: 7 ½ Min. Big, deep, thorny problems can kill companies. One need only look at global companies that were thriving 50 years ago but now no longer exist to understand that it just takes … Continue reading
Word Count: 1,456 Estimated Read Time: 6 Min. It is not uncommon for a company to face one or more deeply complicated, intertwined and seemingly unsolvable problems. The enormity and complexity of such challenges can feel so overwhelming that some … Continue reading
Leadership Paves the Ultimate Path to Promotion and Prosperity Word Count: 2,256 Estimated Read Time: 9 Min. In the bustling marketplace of business success and career advancement, one powerful currency flows quietly through all jobs: soft skills. While technical prowess … Continue reading
