The Anti-Scale Advantage
| Word Count: 1,742 Estimated Read Time: 7 Min. |
In the spring of 1998, a quiet tremor ran through the world of high-end hospitality. Marriott International, the titan of mid-market efficiency, completed its acquisition of The Ritz-Carlton. On paper, it was a triumph of synergy — a marriage of Marriott’s peerless distribution systems and the Ritz-Carlton’s legendary service standards. But to the most discerning travelers and the truly savvy business observers, it marked the beginning of a predictable, slow-motion evaporation of ‘magic’.
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