| Word Count: 1,937 Estimated Read Time: 7 ½ Min. |
Big, deep, thorny problems can kill companies. One need only look at global companies that were thriving 50 years ago but now no longer exist to understand that it just takes one complicated problem to sink a business. One deeply complex, intertwined, and/or seemingly unsolvable problem can quickly take a company from thriving to diving to not-surviving in the span of a few short years or even months.
Consider how a failure to adapt to technological changes and market shifts killed Blockbuster, Kodak, Nokia, RIM, MySpace and Borders. Blockbuster famously rejected purchasing Netflix for $50 million, failing to recognize the shift towards online streaming and clinging to its brick-and-mortar rental model. Despite inventing the digital camera, Kodak failed to capitalize on this innovation, fearing it would harm their film business. They underestimated the speed at which consumers would adopt digital photography, leading to their decline and bankruptcy. Nokia and Research-In-Motion (RIM) — maker of the Blackberry — were unable to keep pace with the smartphone revolution. Borders failed to embrace online book sales and outsourced it to Amazon (who ate their lunch). And MySpace just could not compete with Facebook.
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