In the high-flying world of business — where ambitions skyrocket and dreams take flight — there lurks a hidden danger that causes even the most accomplished marketing gurus and business trailblazers to falter: marketing delusions. These insidious misconceptions about the nature and effectiveness of marketing strategies can act like fog in the cockpit, steering even the most seasoned leaders astray. These delusions promise quick fixes, easy wins, and meteoric rises, but instead cause believers to crash land in a harsh landscape of wasted resources, ineffective campaigns, and missed opportunities. Don’t let these very common marketing delusions trip you up in 2024.

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In the world of business, few things are as crucial as effective marketing. Yet, despite its importance, many business owners and leaders fall prey to insidious marketing delusions. These distorted beliefs, often fueled by wishful thinking and misinformation, lead to wasted resources, missed opportunities, and ultimately, stunted business growth. What’s more, there are a multitude of marketing delusions, and some are more insidious than others. As you plan for 2024, you really want to avoid the worst ones.

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Word Count: 1,395Estimated Read Time: 5 ½ Min. In the competitive world of business, marketing plays a crucial role in driving brand awareness, generating leads, and ultimately, achieving success. However, many business owners and leaders fall prey to “marketing delusions”.  … Continue reading →

Word Count: 1,311Estimated Read Time: 5 ½ Min. People like cast-iron certainty and steadfastness.  We expect decisive action by our leaders in government, work, medical care and place of worship.  But this culture of performative certainty is especially prevalent in … Continue reading →

Word Count: 1,342Estimated Read Time: 5 ½ Min. In his blog, Morgan Housel — a partner at the venture capital firm, The Collaborative Fund, and author of “The Psychology of Money” and “Same as Ever:  A Guide to What Never … Continue reading →

Artificial Intelligence and Deep Learning

While AI is sure to revolutionize the whole world in time, it is already transforming how businesses do many things. One section of Artificial Intelligence (AI) that is already being leveraged by businesses in many ways is Deep Learning. Deep Learning uses AI to “learn” from data. It uses algorithms to detect patterns in vast volumes of data and interpret their meaning. It’s like “analytics on steroids.” But the cognitive insights provided by machine learning differ from those available from traditional analytics in that they are much more data-intensive and detailed and usually focused on one specific part of the data set. They also differ in one other major way: the modeling improves over time. That is, the algorithms’ ability to use new data to make predictions or put things into categories improves over time. That makes it the most valuable tool a business can have. 

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Word Count: 1,432Estimated Read Time: 6 Min. Artificial Intelligence and Robotics Ask any business owner or manager and they will likely agree that the hardest part of running a business is managing people.  After all, employees must be recruited, hired, … Continue reading →

Word Count: 1,577Estimated Read Time: 6 Min. Artificial Intelligence and Natural Language Processing (NLP) There is so much buzz about AI that most everyone has heard warnings of how artificial intelligence is going to take over the world.  The concern … Continue reading →

AI is everywhere. It is impossible to avoid hearing about the arrival of Artificial Intelligence in technology and its applications across all industries and in all areas of society. There is a tsunami of articles, posts, podcasts, and programs focused on explaining what AI is and what AI platforms can do. And despite its novelty, AI platforms already abound as all Big Tech companies vie for the lead in what will surely be the ultimate game-changer for how the world creates, works, learns, plays and innovates. Given this tidal wave of information, how does a busy business owner capitalize on the benefits of AI now? It’s like the old question… how do you eat the elephant? One bite at a time. Here are some bite-sized morsels of how to reap the benefits of AI for your business today.

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Remote work or Work-From-Home (WFH) has not disappeared from the workplace landscape, even now — long after the end of Covid restrictions. About 40% of U.S. employees work remotely either all the time or part-time and well over 90% of workers want to work remotely in the future. WFH is not going away. But studies show that there are HR issues that arise with remote employees. Among them are increased isolation, lack of communication and dwindling motivation. These are issues that employees or employers tend to ignore until they are HR problems. For workplaces that accept that WFH is here to stay, there are ways to deal with these issues so that they never become problems.

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