In the age-old debate of product excellence versus brand building for business success, there are solid arguments for each. Some say a fantastic product speaks for itself. Others believe a strong brand is the key to attracting and retaining customers. But there are successful companies like Nike and Zoom that mastered the art of both. Perhaps the real secret lies in timing. Is there a strategic moment to shift focus from product development to brand storytelling? In the power of the product-brand dance, it is important to look at how have companies like Zoom have pivoted from one to the other to achieve explosive growth!

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Word Count: 1,837Estimated Read Time: 7 Min. Ask any Chief Marketing Officer and they will argue vehemently that for a business to maximize profits and retain customers, it must build a brand that resonates with the targeted consumers.  But ask … Continue reading →

Word Count: 1,700Estimated Read Time: 6 ½ Min. Clarify Messaging to get to the Essence Pick a product or service and compare their messaging.   Quality.  Speed.  Service.  Blah Blah Blah.  It often feels like all websites for a given product … Continue reading →

Word Count: 1,743Estimated Read Time: 7 Min. Don’t Fall for ‘Product Delusion’ Every business is selling something… a product or service (or both).  And how that brand speaks to consumers about their products or services typically determines how effective they … Continue reading →

More than IQ, EQ, money or power, there are several traits essential in order to succeed. There are countless stories of brilliant people who failed at every endeavor and rich people who blew their wealth and accomplished nothing. But just about every successful person in history has had determination and perseverance in spades. And, there is one more essential trait that underpins all success: self-confidence. For many — especially those who have been marginalized, criticized, ostracized, or discriminated against — that is the quality they often lack. Just where does self-confidence come from? Can it be taught, learned or nurtured? Or is it one of those qualities you either have or don’t?

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Throughout history, people have achieved seemingly impossible feats. Mountains scaled. Diseases eradicated. Societal barriers shattered. And people facing harsh obstacles, such as poverty and discrimination, beat the odds and achieve success. What drives individuals to accomplish such incredible things? The answer lies in a powerful trio of traits: determination, perseverance, and self-confidence. But possibly the greatest of these is perseverance. Why is perseverance the key to overcoming obstacles, building resilience, and unlocking our true potential? Let’s explore how others have used this superpower to succeed and how to cultivate this powerful quality within oneself. 

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Word Count: 1,498Estimated Read Time: 6 Min. Determination There are few people who have achieved as much success in the sport of auto racing as racecar driver Mario Andretti.  A member of the International Motorsports Hall of Fame, Mario Andretti … Continue reading →

Word Count: 1,350Estimated Read Time: 5 ½ Min. The Power of a Well-Chosen Name In today’s crowded marketplace, where countless products vie for attention, a brand name is more than just an identifier or even a fancy label. It’s the … Continue reading →

Word Count: 1,442Estimated Read Time: 6 Min. The Evolving Name Game – When (and When Not) to Change Your Brand Identity A brand name is a cornerstone of a company’s identity.  It’s part and parcel of how it is known … Continue reading →

In today’s fiercely competitive marketplace, a brand name is not just a silent salesperson, it’s the first salesperson. Before an ad, website, brochure, or a customer review says anything about a company, the name itself whispers promises, shapes customer perception, and influences purchasing decisions. It transcends mere identification. But just how much does a brand name shape perception and, more importantly, drive sales? Has that ever been measured? And does brand affect other things besides sales? If so, just how is the power of brand affecting the way brands are created today?

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