For a Successful Start, Start with “No” Word Count: 1,498Estimated Read Time: 6 Min. The Brain’s Gatekeeper: How “Resource Guarding” Makes “No” the Key to Success The modern professional landscape often celebrates the “yes-person”— the tireless, “can-do” superstar employee — … Continue reading
Starting Line Surge: Why Your Brain Loves New Projects (and What Happens When the Spark Fades) Word Count: 1,618Estimated Read Time: 6 Min. There’s a universally exhilarating feeling that comes with starting something new. Whether it’s a groundbreaking research project, … Continue reading
The Prefrontal Paradox: How the Brain’s ‘Executive’ Center Sabotages New Starts Word Count: 1,745Estimated Read Time: 7 Min. Some people are excellent planners but not very good doers. And some are very good doers but not adept at planning. Yet, … Continue reading
How to Stop the Fakers and Takers Word Count: 2,234Estimated Read Time: 9 Min. In today’s digital age, a company’s brand is arguably its most valuable asset. It’s the face of the business, a promise to customers, and a differentiator … Continue reading
Stop the Fakers and Takers Word Count: 1,309Estimated Read Time: 5 ½ Min. It takes immense effort to build a great brand; one that is recognized and beloved for their products. Think Louis Vuitton, Nike, Tiffanys, Hermes, and Apple. But, … Continue reading
No Phishing Allowed Word Count: 1,960Estimated Read Time: 8 Min. It used to be that when people talked about fishing, it meant catching actual fish. Today, when businesspeople discuss fishing, they’re more likely talking about phishing. Both involve using bait … Continue reading
A Plethora of Phishing Scams Word Count: 1,461Estimated Read Time: 6 Min. People love fishing… but not when scammers are the ones doing the “phishing” and people are the catch. Phishing is when a cyber-criminal sends fraudulent communications that appear … Continue reading
The Insidious Threat of Domain Abuse and Impersonation Word Count: 1,638 Estimated Read Time: 6 ½ Min. In today’s interconnected digital landscape, a brand’s online presence is often its most valuable asset. It’s the primary touchpoint for customers, a hub … Continue reading
Stopping Brand Impersonation on Social Media Word Count: 2,073 Estimated Read Time: 8 Min. There is an adage that says, “people do business with people they know, like and trust.” It’s not enough for a business to build the best … Continue reading
Stopping Brand Impersonation on Social Media Word Count: 1,673Estimated Read Time: 6 ½ Min. In this high tech, fast-paced, disposable and hyper-competitive world, fakes abound. There are fake diamonds… not just cubic zirconia. Cubic zirconia is a synthetic gemstone made … Continue reading
