Battling the Marketplaces that Facilitate Brand Attacks Word Count: 1,805 Estimated Read Time: 7 Min. It’s a never-ending battle to keep a brand – any brand — from being cheated, attacked, used, abused, or even eliminated from existence.  For companies … Continue reading →

Battling the Fakers and Profit Takers Word Count: 2,022 Estimated Read Time: 8 Min. The ugly shadow of counterfeiting stretches across businesses and global economies, impacting not just the tangible goods bought but also the increasingly vital domains of services, … Continue reading →

Battling the Fakers and Profit Takers Word Count: 1,537 Estimated Read Time: 6 Min. Protecting your brand is a proactive and continuous process. It requires vigilance, strategic planning, and the right tools to be effective.  But to create an effective … Continue reading →

Word Count: 1,878 Estimated Read Time: 7 ½ Min. Your company has spent a lot of time and effort creating its brand and shaping how it is viewed by the world.  Company Name.  Logo.  Icon.  Colors.  Fonts.  Slogan.  Tag Line.  … Continue reading →

The Problem with Too Much Brand Recognition Word Count: 1,596 Estimated Read Time: 6 Min. Ever heard someone say this…  “Do you have a kleenex handy?”  “Their favorite game at Summer Camp this year was ping pong.”  “Can you get … Continue reading →

When a Brand Name Becomes a Verb Word Count: 1,563 Estimated Read Time: 6 Min. When we think about competition in business, we invariably think about the product or service being provided and how it stacks up against competitors.  Quality.  … Continue reading →

Word Count: 1,937 Estimated Read Time: 7 ½ Min. Big, deep, thorny problems can kill companies.  One need only look at global companies that were thriving 50 years ago but now no longer exist to understand that it just takes … Continue reading →

Word Count: 1,456 Estimated Read Time: 6 Min. It is not uncommon for a company to face one or more deeply complicated, intertwined and seemingly unsolvable problems.  The enormity and complexity of such challenges can feel so overwhelming that some … Continue reading →

Leadership Paves the Ultimate Path to Promotion and Prosperity Word Count: 2,256 Estimated Read Time: 9 Min. In the bustling marketplace of business success and career advancement, one powerful currency flows quietly through all jobs: soft skills. While technical prowess … Continue reading →

Leadership – The Top of the Soft Skills Ladder Word Count: 1,740 Estimated Read Time: 7 Min. The topic of leadership is researched and written about incessantly.  There is a long history of scholarly work dating back to the early 20th … Continue reading →