Word Count: 1,878 Estimated Read Time: 7 ½ Min. Your company has spent a lot of time and effort creating its brand and shaping how it is viewed by the world.  Company Name.  Logo.  Icon.  Colors.  Fonts.  Slogan.  Tag Line.  … Continue reading →

The Problem with Too Much Brand Recognition Word Count: 1,596 Estimated Read Time: 6 Min. Ever heard someone say this…  “Do you have a kleenex handy?”  “Their favorite game at Summer Camp this year was ping pong.”  “Can you get … Continue reading →

When a Brand Name Becomes a Verb Word Count: 1,563 Estimated Read Time: 6 Min. When we think about competition in business, we invariably think about the product or service being provided and how it stacks up against competitors.  Quality.  … Continue reading →

Word Count: 1,937 Estimated Read Time: 7 ½ Min. Big, deep, thorny problems can kill companies.  One need only look at global companies that were thriving 50 years ago but now no longer exist to understand that it just takes … Continue reading →

Word Count: 1,456 Estimated Read Time: 6 Min. It is not uncommon for a company to face one or more deeply complicated, intertwined and seemingly unsolvable problems.  The enormity and complexity of such challenges can feel so overwhelming that some … Continue reading →

Leadership Paves the Ultimate Path to Promotion and Prosperity Word Count: 2,256 Estimated Read Time: 9 Min. In the bustling marketplace of business success and career advancement, one powerful currency flows quietly through all jobs: soft skills. While technical prowess … Continue reading →

Leadership – The Top of the Soft Skills Ladder Word Count: 1,740 Estimated Read Time: 7 Min. The topic of leadership is researched and written about incessantly.  There is a long history of scholarly work dating back to the early 20th … Continue reading →

Honing those Decision-Making Skills Word Count: 1,771 Estimated Read Time: 7 Min. People make decisions all the time.  Today, you’ve probably already made dozens of decisions… small choices.  Get up early or hit the snooze button.  Go for a run … Continue reading →

Decision-Making – The Soft Skill Made of Steel Word Count: 1,475 Estimated Read Time: 6 Min. Not every job requires a person to make decisions.  Depending on the role and the company, some positions may be more focused on following … Continue reading →

How to Get Along to Get Ahead in Your Career Word Count: 1,583 Estimated Read Time: 6 Min. Ever had someone with whom you just did not get along?  They might have been too loud and outspoken.  Or they were … Continue reading →